JHSF is a real estate company based in Sao Paulo focused on the real estate of high income with operations in the residential and commercial markets acquisitions, development and management of shopping centers, upscale hotels, and international executive airport. It is committed to finding new opportunities in the areas where its operations are centered on.
At the helm of the company’s corporate leadership team, Jose Auriemo Neto has proved to a brilliant and visionary leader serving as the company’s CEO and Chairman of Board of Directors. He joined the family business when he was just 27 years old and rose through ranks to a leadership position. He came up with a noble idea around 2005 about starting high-end complex at the edge of Marginal Pinheiros.
Despite many obstacles, Mr. Jose Auriemo Neto pushed for the idea of construction of the complex which was later named Parque Cidade Jardim after conception. The luxury complex sits on a 80,000 square meter piece of land. The complex contains residential areas, a shopping mall, offices, apartments, and other spaces. The construction of Parque Cidade Jardim was one of JHSF’s major investments and it boosted its revenues significantly. Jose Auriemo Neto went ahead to clinch last year’s edition of Business of Fashion as among the most influential individuals in the Brazilian fashion industry.
JHSF was started way back before 1990 by brothers who disagreed and split in 1990. Prior to the family conflict, the company operated as a construction company which also offered incorporation services. Roberto Auriemo restructured the company and aligned it to the real estate business where it has thrived to date. The company grew rapidly and before long, Jose Auriemo Neto, Roberto Neto’s son, took over the operation of the company and under his tenure, the company made major strides towards excellence in identifying investment opportunities and venturing into new markets. JHSF went public in 2007 and it started trading as a public company. The company is now worth over R$1.2 billion.
JHSF started as a family business and as such, Jose Auriemo upheld the family core values in the company’s culture. Jose Auriemo Neto values the time he had with his father and he counted on him for guidance and advice.