In 2015, Lori Senecal was appointed to serve as the CEO of CP+B. In her newly created position, she oversaw the global expansion and growth of the company. Besides, she also managed and coordinated the firm’s international offices and contributed to further development. In an industry where men are considered to be predominant, Lori Senecal managed to overcome various challenges thereby become an industry leader and management specialist. Other roles she played at CP+B included pioneering technology and contributing to the innovation and invention of different marketing projects for the growth of the company. Her appointment as the CEO reflected her ability to lead in the ever-transitioning company.
After serving for about two years, Lori Senecal’s tenure as CEO ended in late 2017 when the company announced that she would step down and allow a different leader to take over. Regarding the announcement, Chuck Porter the owner of the marketing agency stated that it was an honor to work with Lori Senecal who played a pivotal role in growing the company’s global presence in the country. Also, he added that Senecal joined the company when there was the need to have a creative director to give a strategic direction to the firm. Besides, she also worked on acquiring different projects that earned CP+B more selling points in the marketing industry. In the course of her career, Senecal developed strategic partnerships, created new business divisions, and grew different accounts including Nestle, and BMW. In her tenure in these companies, she worked hard to help maintain their positions in the market. For more details visit Crunchbase.
Before joining CP+B, Senecal worked at kbs+ where she transformed the company from a 250 person domestic firm to a 900+ person firm. She also added her creative skills to the development of the firm thereby becoming an international marketing firm. Although Senecal boasts of being successful in her quest for business, she also admits that it did not come in a silver plate. She had to work hard in order to become a champion in a male-dominated marketing industry. Today, she is a role model and inspiration to emerging marketers.
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