Fabletics is making history with its innovative approach to athleisure brand clothing. This company understands that consumer desire is what drives sales in fashion. Rather than guess at which outfits the consumers will want to purchase for a season, Fabletics relies on technology to harness the underlying power of the consumer crowd. Customers that log onto this store’s online store site will be asked to take their ingenious Lifestyle Quiz. This computer survey is designed to aid each customer in choosing clothing from the inventory that ideally meets their activity needs, budget limits, preferred color combos and perfect fit and size.
All of this consumer information is stored in a massive data collection platform that can also remember individual customer preferences and actually give smart recommendations for their next purchase. In doing this, Fabletics always has access to current customer demands. This fashion company will base their next season’s showroom on their customer responses. Truly, this is an idea that utilizes computer data to almost mimic human sales assistance. Every customer gets treated with a refreshingly personalized shopping experience. No two customers will have the same computer generated product recommendations. Fabletics customers can save more when they opt to become a Fabletic’s VIP member.
Each month, new inventory items will appear in the customer’s shopping cart. The customer can review the choice and accept for easy buy and ship service. Customers can always defer that month’s selections with a simple click of their computer keyboard. As the computer program remembers all customer input and sales history, the customer gets very individualized next buy recommendations. This is an easy way for busy women to shop the latest athletic wear fashions. There is no need to waste energy, time or expensive fuel. Customers can have their purchases delivered conveniently and safely to their front door.
Kate Hudson is the energetic face that women can relate Fabletics with. She has built a classy reputation as a talented actress. Her new role at Fabletics is more than memorizing a script. Kate stays invested in every minute detail that goes on behind the scenes. While never formally educated in business, Kate holds her own and is credited for much of this brand’s overwhelming popularity with women from all walks of life. It would seem that Fabletics customers are more prone to trust Kate Hudson’s fashion judgement. She has always looked stunning on the red carpet or walking her dog.
Just as Kate wants clothing choices that work with her vibrant and fast paced lifestyle, typical Fabletics consumers also yearn for great looking fashions suitable for a variety of activity. No woman wants to be seen looking dumpy or wearing over sized clothes at the grocery store. With Fabletics amazing fashions, women can relax knowing that their clothing looks chic, pulled together and still stays incredibly comfortable. This athletic brand for women has become a big player in the fashion game. Customers are urged to look up the novel Lifestyle Quiz soon for fabulous Fabletics selections.