When Donald Trump was running around the United States campaigning to be president, Duda Melzer’s RBS Media Group made Trump a household name in Brazil. Melzer is the CEO of one of Brazil’s largest media companies, and he doesn’t live in Rio or in Sao Paulo. Melzer is a southern boy. He grew up in Porto Alegre in the South of Brazil. His grandfather, Mauricio Sirotsky Sobrinho, was a television visionary in the 1950s. Sobrinho is responsible for giving television roots in the South, and by 1967, Sobrinho’s TV company was broadcasting in two Brazilian states.
Eduardo Sirotsky Melzer is a successful businessman in Brazil because his companies dig deep. RBS Media reports interesting local news stories as well as important world news stories like the election of Donald Trump, or the Brexit situation in the United Kingdom. According to Globo, Melzer is Brazilian by birth. But he has enough experience in U.S. marketing and media companies to make him a global born citizen who cares about what’s happening in other countries. And he shares global information through his TV and radio stations, and his newspapers and magazines. RBS Media also have a major presence on the Internet. The Internet is becoming the number one media outlet for reporting news in real time in Brazil.
Brazil’s economy is recovering, and that means big news stories for the RBS Group. But Brazilians want to read and watch news stories that connect them with other countries. The RBS Group does an excellent job giving Brazilian the global stories they can appreciate while the country is recovering from the recession. Donald Trump stories are good for the media business. Trump stories take some of the pressure off local political stories that tend to dominate media reporting. Eduardo Sirotsky Melzer is a master marketer. Duda’s RBS Group is one of the most successful media companies in Brazil thanks to insight, foresight, and the hard work of Duda Melzer and his associates. You can visit Valor to know more.